Once again, AT&T partnered with The CW to give Riverdale fans ‘More for their Riverdale Thing’, a play on AT&T's tagline "More for Your Thing". Grounded in social, a character-based Instagram account shared content contextually tied to each week’s storylines. 'Kevin' captured content with his AT&T device in show that was later posted to @thekevinthwonder from his POV. He even replied to fan comments! A season long promotional campaign, a behind the scenes set tour and an interview series with the cast rounded out this full 360 partnership.

Variety.